About Us

A Note from the Founder: Taking Back Control

I didn’t start Goorello because I wanted to sell a supplement. I started it because I was tired of the "cotton ball" in my head.

Like many of you, I hit a point where the mental sharpness I prided myself on began to dull. It wasn't full memory loss, but it was that frustrating "end-of-day brain fog" where I felt too mentally drained to be present for my family. I found myself struggling to retrieve words that were right on the tip of my tongue, feeling like I was running through water.

I did what we all do: I looked for answers. But what I found was a broken industry.

I saw "healthy" chocolate products that had been stripped of their nutrients through "Dutch processing"—a 200-year-old industrial method designed to mask cheap beans, which destroys up to 90% of the active flavanols. I saw "miracle" powders that sat in hot warehouses for months, losing their potency before they ever reached a customer. I saw a system designed for shelf life, not human life.

I realized that if I wanted a product that actually worked—one that respected the complexity of human biology—I had to build it myself.

Goorello is the result of that refusal to settle. It is a commitment to freshness—we ship fresh and never warehouse long-term—and to potency, delivering a massive 1200mg of active flavanols and flavonoids to fuel your body’s natural vitality.

We built this for those who refuse to let a number on a calendar dictate their potential. We built this so you can be the CEO of your own health.

Welcome to the team.

José Contreras

Founder, Goorello